Hey everyone, big news for you!

Finally, we have a new website =)

For the past few years we have been very busy with client projects and ended up neglecting our own website. As they say the builder usually has the worst house in the street.

We have spent many months brainstorming  and designing the perfect website, but as we all know the perfect website doesn’t exist.

This website was designed to showcase our work and demonstrate the talent we witness every day at Ology. I hope you enjoy viewing the website as much as we enjoyed designing it.

Many more great things to come, WATCH THIS SPACE!

Gavin Collins

Web design is a lot more than just producing the perfect looking website but sadly many people don’t realise this and as a result they don’t build and design their website with anything other than making it visually appealing in mind which is a big mistake!

The main reasons that people produce websites are either to make a profit, provide information on a subject area or to entertain. So if you want you website to be truly successful at what it does then there are certain points that you need to take into consideration when it is being designed.

These points are as follows and are mainly concerned with if you are producing your website for the reason of profit:

• Your site has to have a good navigation; people won’t be patient enough to struggle finding their way around your site
• If your business offers a large range of products or services then the most prominent of these should be on display
• You need to clearly demonstrate what it is that your business has to offer
• The points of contact for your website should be clearly visible to the browsers of your website
• Your website should not be cluttered with useless information
• The text that is placed on your website needs to be inviting to read

Just by applying these simple rules to your website you will be giving your business more of a chance of being successful; however not many websites seem to put these points together with a good website design.

Having a website designed in the correct way means it is accessible and usable as well as being search engine ready. Good website design can apply to your site if it is new or if you feel that it needs a new design. Sadly many websites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason it is considered important to design individual sub-pages for some of the issues your website addresses. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.

Many of the web developers around have a graphic arts background, meaning they may pay more attention to how a page looks rather than considering other issues such as how visitors are going to find your site via a search engine. Some might rely more on advertising than search engines to attract visitors to the site. On the other side of the issue, search engine optimisation consultants are concerned with how well a web site works technically and textually: how much traffic it generates via search engines, and how many sales it makes, assuming looks don’t contribute to the sales. As a result, the designers and SEO consultants often end up in disputes where the designer wants more ‘pretty’ graphics, and the SEO wants lots of ‘ugly’ keyword-rich text, bullet lists, and text links.

So when you are having your website built or if your website is undergoing a redesign make sure that you keep the above points in mind to ensure that your site has every possibility of being successful.

Once a well designed website is in place (together with a plan for its management and updating), attention can then be turned to the online promotion of the business and the creation of an increasing flow of visitors and potential customers to the website.

The range of eMarketing methods at your disposal to achieve this share five critical factors. It is these factors which make eMarketing particularly attractive and so successful for those companies using it. The principal ones are:

Highly Targeted

The digital nature of the internet allows you to offer specific and customised content to each individual. As a result, it allows you to attract highly targeted customers to your website who are most likely to be interested in your products and services;

Easily Measurable

Knowing how many people are visiting your website, how they found you and what they looked at are invaluable elements to gaining a better understanding of your customers and being able to supply what they require. Emarketing allows you to obtain full tracking figures and will permits a detailed examination of the Return on Investment (ROI) of any campaign;

Immediate

Time is crucial in business and an emarketing campaign has the advantage of being much quicker to set up and put into play than other marketing methods. Just as importantly, the response mechanisms are equally quick so you can start to see the results (quite literally) immediately;

Tested and Refined

Although the immediacy and speed of a campaign is important, the quality needs to be just as high. To ensure it remains so, you have the opportunity to test and refine any campaign as it is happening to ensure you get the best possible results. By adopting the content and format which is achieving the highest response rates, you can continually improve your results and number of visitors.

Cost effective

With budgets tight, all of the elements above mean that companies needing clear ROI figures from their marketing activity will be well served by an integrated emarketing campaign. Being able to react quickly and in a very targeted way also means that they can avoid delays and the costs associated with them.

This combination of benefits produces fast acting, flexible yet focused marketing campaigns which can be measured and refined on an ongoing basis. When budgets are small, as is normally the case with small and medium sized businesses, then this is all important to make sure that you squeeze every last drop of value out of what is available!

The world of e-commerce holds quite a few benefits for sellers that need to be looked at. Without them most people out there wouldn’t have the money to start their own business. A brick and mortar location has plenty of overhead involved with it so saving up for that or borrowing enough to get going can be rough. With e-commerce though it is possible to get your business in place with very little money involved to begin. Many people do it from home with their personal computer.

Getting consumers to buy what you sell is
the key to any successful business.

With e-commerce you have the chance to reach more people than you ever thought possible. With a traditional business you have to wait for people to come in. You also have to pay employees to keep things flowing during your set hours of business. What about those people that can’t come in at those times? Sadly, these businesses are just missing out on them.

With an e-commerce business though the store never closes. It can be afternoon or early morning when someone is placing their order. It can be the evening of a holiday or on a Sunday when so many traditional businesses are closed. The fact that consumers want to get their information fast also is good news for sellers. The introduction of e-books and other materials that a consumer can gain access to as soon as they pay for it means they don’t have to wait for it.

What does that mean for the seller?

First, they don’t lose sells because many people are impatient. They would go buy an item locally just to get their hands on it rather than wait a few days for it to come in the mail. With the concept of instant satisfaction though that is eliminated. It also saves the seller on shipping costs and storage costs. Consumers can’t complain that they didn’t get what they paid for or that it was lost in the mail. Of course these benefits only apply to information products or services.

With the overhead costs being cut down in many areas, e-commerce allows people to keep more of the money that they make. The amount of money that a business takes in doesn’t tell you how well it is doing. What does though is the difference from what they bring in and what they have to pay back out.

There is plenty of customization this way too. That is because of the use of auto responders. The name is collected of those that opt in so the emails that they receive are addressed to them directly. This is very simple for the sellers to do but has a profound effect on encouraging the buyers to complete the purchase process.

Changes can easily be made to special offers and new products can be introduced. Online inventories can be updated so that customers immediately know if their products are available or not. Changes to online catalogs are also easier to do than when you are talking about a magazine layout that is mailed to customers.

With so many benefits from e-commerce for sellers, it is no wonder that there are thousands of new businesses going up each and every day. It offers plenty of variety of buyers too so they will continue to search the internet for everything that they want and need. If you have an idea for an online business, why not take your chances and see what you can do with it? The odds are certainly in your favor.

Ecommerce businesses such as online store or online service company are becoming more and more popular. With the increasing competition of ecommerce businesses, every company use software in order to increase their efficiency. However, most of software cannot fit everything for a particular business. Therefore, most of companies want to hire a software development company to develop software for their business domain.

Sevenfold growth in mobile-friendly Web addresses proves revolution for “on the go” content is at hand

CTIA, LAS VEGAS - April 1, 2009 - dotMobi, the company behind .mobi - the only Internet address created specifically for locating content that works on all mobile phones - today announced highlights of a new study on mobile Web trends that shows mobile Web content creation continues to explode.

Based on a review of the largest top-level Internet domains, dotMobi has seen a sevenfold growth in the number of mobile Web sites in the past year, proving that a revolution in mobile content availability is at hand.

When dotMobi first performed this study a year ago, 150,000 mobile Web sites were available. These sites are discovered by mobile-friendly Internet address designations like “.mobi” or “mobile.” or “/wap,” where mobile-friendly content is likely to reside.

dotMobi now counts approximately 1.1 million mobile site addresses in the world, based on a scan of the largest Top Level Domains (TLDs) in use. The TLDs that were scanned include such domains as .mobi, .com, .net, .uk and .de. The 1.1 million number means that approximately 0.8 percent of all domains are likely to have mobile-friendly content.

As a comparison, the Online Computer Library Center (OCLC) in 1998 counted a total of 1.46 million public, PC-based Web sites across all TLDs. Today, VeriSign estimates there are approximately 77.4 million live “.com” and “.net” Web sites. Given the strong growth of the mobile Web in the past year and the rapidly evolving sophistication of mobile technologies, a similar - or even faster - long-term deployment of mobile content is likely compared to that of the PC-based Web a decade ago.

.mobi preferred as a mobile-friendly entry point for sites that use a single naming convention
Of the 1.1 million global “entry points” used by content creators, the .mobi domain is the preferred entry point for sites that use a single naming convention - that’s to say, sites that use only one domain. (Some sites use multiple naming options for the same site.)

The “.mobi” domain is used on 23 percent of these addresses.

“Site owners and consumers need a single naming convention to resolve the market confusion in finding mobile content that works on all phones, not just high-end smartphones or iPhones,” said Amy Mischler, dotMobi’s Vice President of Mobile Marketing Evangelism. “The .mobi domain is the only ICANN-approved domain name for identifying mobile content, and the marketplace is responding by choosing .mobi as the preferred way for identifying mobile content.”

Other mobile content identifiers

The “/wap” identifier, which is used primarily by “legacy” sites from the initial WAP era earlier this decade, represents 22 percent of all mobile-friendly Internet addresses. Given that WAP is entering its sunset phase as a technology, this 22% figure is likely to shrink in the coming year.

Other mobile content identifiers include: “/m” (13 percent), “wap.” (10 percent), “mobile.” (5 percent), “m.” (5 percent) and “/pda” (3 percent). Less frequently used are “pda.”, “/forum”, “/mobile” and “/wireless”.

Also popular is the use of device detection to automatically present mobile content, as dotMobi’s award-winning DeviceAtlas(tm) product allows site owners to do. Device-aware sites currently represent 14 percent of all mobile-friendly sites.

“While the growth of mobile Web content on a global basis is not a surprise, the speed at which it’s growing is very happy news,” said Trey Harvin, CEO, dotMobi. “And the growing use of the only ICANN-approved convention to identify that content - the .mobi domain - proves that content owners are anxious to make sure their customers know that their mobile sites will work on any phone, on any network, anywhere in the world.”